Our Story

Our mission is simple: Tech simplified. For everyone.

We believe every business owner deserves systems that work for them, not against them. Too many entrepreneurs are stuck fighting their own tech instead of growing their business. That's not right.

Edward Stranks founded The Moderate Genius because he saw brilliant business owners wasting time on systems that should be making their lives easier. We exist to fix that gap—the space between having great ideas and having the infrastructure to scale them.

We operate from four core values that drive everything we do: People First (relationships over transactions), Constant Innovation (always finding better solutions), Excellence as Standard (if it's worth doing, it's worth doing right), and Infectious Energy (we get excited about solving your biggest challenges).

The company was founded in 2020, led by Edward Stranks, Sarah Moloney and alongside our genius team. 

We operate according to a simple principle: we think like business owners, not tech vendors. We build systems that directly impact your bottom line because that's what actually matters. When you succeed, we succeed.